Marketing Strategy

Determine Organization’s Mission and Goals:

We assist our clients to determine their mission statements based on which we provide guidelines for overall strategy formation. We help our clients to define organizational goals and objectives for achieving desired business results, develop marketing plan and form strategies around them for implementation. The firm’s organizational mission reflects such information as what types of products or services it produces, who its customers tend to be, and what important values it holds which is why it is very important for us to set high mission and goals. The organizational mission is a very broad statement of organizational direction and is based on a thorough analysis of information generated through environmental analysis.


External & Internal Analysis:

We study the existing trends in the market place, local economy; different requirements and availability of finance from various sources to assist our customers finalize marketing plan and strategy. We also assist in evaluation of our clients’ internal strengths and weaknesses to build a firm marketing plan and strategy. The internal analysis of weaknesses and strengths focuses on internal factors that give an organization certain advantages and disadvantages in meeting the needs of its target market. The strengths refer to few core competencies that give the firm an advantage in meeting the needs of its target markets. The external analysis examines threats and opportunities that exist in the environment. Hence we weigh out the internal and external analysis, to help the organization plan ahead.


Establish Marketing Goals

We perform detail analysis of our clients marketing goals which reflect on accomplishments planned in the coming years. We assist our clients in determining the amount of new business that can be generated, the quantum of repeat business, adding new client profiles and identify promotional and sales goals. When developing a business marketing plan, we help assess the company’s distribution capabilities and include the results of our assessment in the company description portion of the business plan. In the marketing plan and strategy section of the business plan, we describe how distribution supports the marketing goals and objectives.


Define Strategy to achieve goals

We assist our clients to define Strategies to achieve stated marketing goals over a period of time. They range from pursuing a new type of client base for expanding an existing market geographically or adding/changing a specialty. Strategic goals are the milestone to the organization’s aims to achieve what evolves from the strategic issues. We reform strategic issues into specific performance targets that impact the entire organization’s growth. Our services can be qualitative as well as quantitative. Depending on usage, the goals we set are general in nature, while the objectives are specific, measurable and time-based.


Research and Refine Strategies

We continuously research market trends and advice our clients on those strategies that will assist in achieving targets and goals.



We continuously monitor our clients’ performances on identified strategies, collect performance data and metrics over a period of time for analytical review and advise on change in marketing strategy if required. On a regular basis we evaluate and update the entire marketing planning process on behalf of our clients.

About us

GMS functions through its corporate office in Mumbai and branch offices in Delhi and Guwahati from where we manage our customer relationships and provide services to enterprises in the ASEAN region and the Indian subcontinent, helping them seize opportunities in the ‘ASEAN – India corridor’.We deliver our services by blending our in-house capabilities and infrastructure with that of our business partners..


103-104 , B Wing Fulcrum , IA Sahara , IA Projects Road ,Next To Hotel Hyatt Regency , Andheri East, Mumbai- 400059

Phone: +91 (0)22 6706 0000 

Fax:  +91 (0)22 6706 0001